Absolutely No Fear

Mobile Privacy Policy

Absolutely No Fear: Mobile App Privacy Policy

Effective date: [date] | Last updated: [date]

Drafting note: replace everything in [brackets] with your own details, delete any permission or feature your app does not use, and have a lawyer review before publishing. I'm not a lawyer. App stores (Apple App Store and Google Play) require a privacy policy link and accurate disclosures, so make sure this matches your store privacy labels and data safety forms.

1. Introduction

This Mobile App Privacy Policy explains how Absolutely No Fear ("we," "us," or "our"), operated by [Registered Legal Name, LLC / Inc.] at [address], collects, uses, and shares information when you download and use our mobile application, [App Name] (the "App"), on iOS, Android, or any other mobile device.

This policy supplements our general [Privacy Policy](link to website privacy policy), which covers our website and other services. If the two conflict on how the App handles your data, this policy applies to the App.

By downloading, installing, or using the App, you acknowledge this policy. If you do not agree with it, please do not use the App.

2. Information We Collect

Information you provide

Account details: name, email address, phone number, password, and profile preferences
Orders and payments: shipping and billing addresses, order history, and wishlist. Payments are processed by [payment processors, e.g., Apple Pay, Google Pay, Stripe]. We do not store full card numbers.
Sizing and fit information: measurements and size preferences you enter
Support messages and feedback: anything you send through the App
Content you upload: photos, if you choose to use features such as [style sharing, reviews, or model applications]
Model and talent applications: contact details, photos, measurements, and portfolio information, if you apply through the App

Information collected automatically

Device information: device model, operating system and version, language, time zone, device and advertising identifiers, and mobile network or carrier
App usage data: screens viewed, features used, items viewed or added to your bag, search terms, and how you came to the App
Diagnostics: crash reports, error logs, and performance data
Approximate location: derived from your IP address

Information collected with your permission

The App only asks for access to certain device features when you use a related feature. You can allow or deny these in your device settings at any time.

Precise location: to show nearby stores, events, or delivery options. [Delete if unused.]
Camera and photo library: to scan codes, upload photos, or use [virtual try-on]. [Delete if unused.]
Push notifications: to send order updates, new arrivals, and offers
Biometrics (Face ID / Touch ID / fingerprint): if you use them to log in. Your biometric data stays on your device and is handled by your device's operating system. We do not receive or store it.
Contacts: only if you choose to invite friends or share items. [Delete if unused.]
Microphone: only for [voice search or support calls]. [Delete if unused.]

We do not collect sensitive information such as health data, government IDs, or precise location in the background unless we clearly tell you and you agree.

3. How We Use Your Information

We use App information to:

Create and manage your account and let you log in securely
Process orders, payments, deliveries, returns, and repair or alteration requests
Provide customer support and respond to your requests
Send push notifications, emails, and text messages, based on your settings and consent
Personalize content, recommendations, and sizing suggestions
Run promotions, early-access drops, and events
Review and respond to model and talent applications
Measure, analyze, and improve the App's performance, features, and design
Fix bugs and keep the App secure, and detect fraud, abuse, and unauthorized access
Show and measure advertising, where permitted
Comply with the law and enforce our terms

We do not sell your personal information for money. We share it as follows:

Service providers: companies that host the App, process payments, handle shipping, send notifications and messages, provide analytics and crash reporting (for example, [Firebase, Google Analytics, Apple Analytics, Sentry, Adjust, AppsFlyer]), and provide customer support. They may only use information to serve us.
Advertising and attribution partners: to measure how our ads perform and show relevant ads. Depending on where you live, this may count as "sharing" or "targeted advertising," and you can opt out (see Section 6).
Platform providers: Apple and Google process certain information under their own policies when you download the App, use in-app purchases, or sign in with their services.
Business transfers: in a merger, acquisition, or sale of assets, your information may transfer to the new owner.
Legal and safety reasons: to comply with legal obligations, respond to lawful requests, enforce our agreements, or protect rights, property, and safety.
With your consent or direction: for example, when you share a product or post a review.

We do not publish model or applicant photos without a signed release.

5. Tracking, Advertising IDs, and Similar Technologies

The App uses software development kits (SDKs), device identifiers, and similar technologies to keep the App working, remember your preferences, measure usage, and support advertising.

iOS: we ask for your permission through Apple's App Tracking Transparency prompt before tracking you across other companies' apps and websites. If you decline, we will not use your Apple advertising identifier (IDFA) for that purpose. You can change this in Settings > Privacy & Security > Tracking.
Android: you can reset or delete your advertising ID, or opt out of personalized ads, in Settings > Privacy > Ads.
Opt-out signals: we honor opt-out preference signals where required by law.

Blocking some identifiers may limit certain features.

6. Your Choices and Controls

Device permissions: change location, camera, photos, notifications, and other permissions in your device settings at any time
Push notifications: turn them off in the App or your device settings
Marketing messages: unsubscribe through the link in any email, reply STOP to any text, or contact [email]
Advertising: use the iOS and Android controls in Section 5, or opt out through [link to opt-out tool]
Account: review and update your information in the App under [Settings > Account]
Delete your account: you can request deletion in the App under [Settings > Delete Account] or by emailing [privacy email]. Deleting the App from your device does not delete your account or data.

7. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to opt out of targeted advertising and the sale or sharing of personal information, to restrict or object to certain processing, to withdraw consent, and to appeal a decision on your request.

To exercise your rights, use the controls in the App, email [privacy email], or use [web form / link]. We may need to verify your identity first, and you may use an authorized agent where the law allows. We will respond within the time required by law, generally [30-45] days, and will not discriminate against you for exercising your rights.

US state residents: residents of certain states, including [California, Colorado, Connecticut, Virginia, Maryland, and others as applicable], have additional rights under state law.

EU/UK residents: where the GDPR or UK GDPR applies, we rely on contract, legitimate interests, consent, and legal obligation as our legal bases, and you may complain to your local data protection authority.

8. Data Retention

We keep personal information only as long as needed for the purposes in this policy and to meet legal, tax, and accounting obligations.

Account and order records: for as long as your account is active, and [7] years after your last purchase for legal and tax reasons
App usage and diagnostic data: [14-26] months
Marketing data: until you unsubscribe or ask us to delete it
Unsuccessful model and talent applications: [12 months], unless you ask us to remove them sooner

When information is no longer needed, we delete or de-identify it.

9. Security

We use reasonable administrative, technical, and physical safeguards, including encryption in transit, secure authentication, and access controls. No app or network is completely secure, and we cannot guarantee absolute security. You can help by using a strong password, keeping your device and the App updated, and using your device's screen lock. If a breach affects your information, we will notify you and the relevant authorities as required by law.

10. Children's Privacy

The App is not directed to children under [13 / 16], and we do not knowingly collect their personal information. If you believe a child has given us personal information, contact [privacy email] and we will delete it. Models under 18 may only be booked with a parent or legal guardian's written consent.

11. Third-Party Services

The App may contain links to, or integrations with, third-party websites, apps, and social media platforms. We are not responsible for their privacy practices, so please review their policies before sharing information with them.

12. International Data Transfers

We are based in [country]. The App's service providers may process information in other countries, including the United States, which may have different data protection laws. Where required, we use legal safeguards for these transfers.

13. Changes to This Policy

We may update this policy from time to time. When we make material changes, we will update the "Last updated" date and, where required, notify you through the App, by email, or by push notification, and ask for your consent again where necessary. Continued use of the App after an update means you accept the revised policy.

14. Contact Us

If you have questions, concerns, or requests about this policy or your personal information, contact us:

Absolutely No Fear