Absolutely No Fear

Privacy Policy

Absolutely No Fear: Privacy Policy

Effective date: [date] | Last updated: [date]

Drafting note: replace everything in [brackets] with your own details and have a lawyer review before publishing. I'm not a lawyer, and privacy laws vary by location. I've assumed Absolutely No Fear is a luxury clothing brand that sells online and receives model and collaborator applications.

1. Introduction

Absolutely No Fear ("we," "us," or "our") is operated by [Registered Legal Name, LLC / Inc.], located at [address]. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what we collect, how we use and share it, how long we keep it, and the choices and rights you have. It applies to our website at [website address], our online store, our social media pages, our emails, and any other place we link to this policy (together, the "Services").

By using our Services, you acknowledge this policy. If you do not agree with it, please do not use our Services.

2. Information We Collect

Information you give us

  • Account and order details: name, email, phone number, billing and shipping addresses, order history, and wishlist or saved items
  • Payment information: processed securely by [payment processors, e.g., Stripe, PayPal, Shopify Payments]. We do not store full card numbers.
  • Communications: messages, customer service inquiries, reviews, survey responses, and anything else you send us
  • Marketing preferences: newsletter sign-ups, contest or giveaway entries, and your communication choices
  • Model, talent, and collaborator applications: name, contact details, photos, measurements, portfolio links, social media handles, and work history
  • Fittings and made-to-order requests: body measurements and sizing preferences

Information we collect automatically

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, links clicked, time spent, referring websites, and approximate location based on IP address
  • Cookies and similar technologies: see Section 5

Information from other sources

  • Payment, shipping, and fraud-prevention providers
  • Social media platforms, if you interact with us or connect your account
  • Advertising and analytics partners
  • Public sources, where permitted by law

We do not knowingly collect sensitive personal information (such as government IDs, health data, or precise geolocation) unless needed for a specific purpose, such as age verification for minor model bookings, and then only with the required consent.

3. How We Use Your Information

We use personal information to:

  • Process and deliver orders, handle returns and exchanges, and provide warranty, repair, and alteration services
  • Create and manage your account
  • Respond to questions and provide customer support
  • Send order confirmations, shipping updates, and service messages
  • Send marketing emails, texts, and offers (where you have opted in or where permitted by law)
  • Personalize your shopping experience and recommend products
  • Run promotions, contests, and events
  • Evaluate and respond to model, talent, and collaborator applications
  • Analyze and improve our website, products, and marketing
  • Detect, prevent, and investigate fraud, security incidents, and misuse
  • Comply with legal obligations and enforce our terms

Where data protection law requires a legal basis, we rely on: performance of a contract, our legitimate interests (such as running and securing our business), your consent (such as for marketing and non-essential cookies), and compliance with legal obligations.

4. How We Share Information

We do not sell your personal information for money. We share it only as described below.

  • Service providers: companies that help us operate, including payment processors, shipping and logistics carriers, e-commerce and website hosting platforms, email and SMS providers, analytics tools, customer support software, and fraud-prevention services. They may use your information only to provide services to us.
  • Advertising and analytics partners: to measure performance and show relevant ads. Depending on where you live, this may count as "sharing" or "targeted advertising" under privacy laws, and you can opt out (see Section 8).
  • Business transfers: if we merge, are acquired, or sell assets, your information may transfer to the new owner.
  • Legal and safety reasons: to comply with law, respond to lawful requests, enforce our agreements, or protect the rights, property, or safety of our customers, staff, or others.
  • With your direction or consent: for example, if you post a review publicly or ask us to share information with someone.

We do not publish model or applicant photos or details without a signed release.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to keep the site working, remember your cart and preferences, measure traffic, and deliver and measure advertising.

  • Essential cookies: required for the site to function (cart, checkout, security)
  • Preference cookies: remember settings such as currency and region
  • Analytics cookies: help us understand how visitors use the site
  • Marketing cookies: used for advertising and retargeting

You can manage non-essential cookies through [cookie settings link] and through your browser settings. Blocking some cookies may affect how the site works. We honor opt-out preference signals, such as Global Privacy Control, where required by law. We do not currently respond to browser "Do Not Track" signals, as there is no common standard.

6. Marketing Communications

You can unsubscribe from marketing emails at any time using the link in the email or by contacting [email]. For text messages, reply STOP. We will still send you non-marketing messages about orders and your account.

7. Data Retention

We keep personal information only as long as needed for the purposes in this policy, including to meet legal, tax, accounting, and reporting requirements. As a general guide:

  • Order and account records: [7] years after your last purchase
  • Marketing data: until you unsubscribe or ask us to delete it
  • Customer service records: [3] years
  • Unsuccessful model and applicant submissions: [12 months], unless you ask us to remove them sooner
  • Website analytics data: [26] months

When information is no longer needed, we delete or de-identify it.

8. Your Privacy Rights

Depending on where you live, you may have some or all of these rights:

  • Access: know what personal information we hold about you and receive a copy
  • Correction: ask us to fix inaccurate or incomplete information
  • Deletion: ask us to delete your information, subject to legal exceptions
  • Portability: receive your information in a portable format
  • Opt out: of targeted advertising, the sale or sharing of personal information, and certain profiling
  • Restrict or object: to certain processing, including processing based on legitimate interests
  • Withdraw consent: at any time, where we rely on consent
  • Appeal: if we deny your request, you may appeal our decision where the law provides this right

To exercise your rights, email [privacy email] or use [web form / link]. We may need to verify your identity before acting on your request, and you may use an authorized agent where the law allows. We will respond within the time required by law, generally [30-45] days. We will not discriminate against you for exercising your rights.

US state residents: residents of certain states, including [California, Colorado, Connecticut, Virginia, Maryland, and others as applicable], have rights under state privacy laws. [California residents may also request information about disclosures of personal information to third parties for their direct marketing purposes.] If you cannot find what you need here, contact us.

EU/UK residents: where the GDPR or UK GDPR applies, you also have the right to lodge a complaint with your local data protection authority. [Include details of any international transfer safeguards, such as Standard Contractual Clauses, if you transfer data outside the EU/UK.]

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit, access controls, and use of trusted payment processors. No system is completely secure, so we cannot guarantee absolute security. If a breach affects your information, we will notify you and the relevant authorities as required by law.

10. Children's Privacy

Our Services are not directed to children under [13 / 16], and we do not knowingly collect their personal information. If you believe a child has given us personal information, contact [privacy email] and we will delete it. Models under 18 may only be booked with a parent or legal guardian's written consent, and their information is handled according to this policy and applicable law.

Our Services may link to third-party websites, apps, and social media platforms. We are not responsible for their privacy practices, so please read their policies. Features such as social media buttons may collect information about you and are governed by the provider's policy.

12. International Data Transfers

We are based in [country] and our service providers may process data in other countries, including the United States. Where required, we use legal safeguards for these transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date and, where required, notify you by email or a notice on our site. Please review this page periodically.

14. Contact Us

If you have questions, concerns, or requests about this policy or your personal information, contact us:

 

 

We will not share your mobile information or opt-in consent with third parties or affiliates for marketing or promotional purposes. All other categories, such as text messaging originator opt-in data and consent, will not be shared with third parties.